Kanei Tei and Lau decided to adopt D2C(direct-to-consumer) direct sales model in the field of high-end jewelry, which can shorten the supply chain, avoid retailer price increases, and allow high-end jewelry consumption to enter people's daily life.

Traditionally, people always believe that jewelry should be complicated and expensive because it represents wealth. However, we believe that jewelry represents a unique beauty from heart to appearance. Our designers look for design inspiration from all over the world and release limited-sale products every week.

making invariable jewelry by hand is an old method, but now we want it to be a future-oriented art.